Pushing Daisies

ABC is throwing its marketing weight behind Pushing Daisies.

The push began with spots for the new dramedy running in movie theaters throughout the summer. From there came a handful of public screenings, including a well-received look at Comic-Con in San Diego.

Next up? A screening at the New York Television Festival on September. 8. There have also been the more traditional on-air radio ads, TV promotions billboards nationwide. Heck, there are even glossy pop-up paper daisies waiting to spring into promotion in various magazines.

The most interesting marketing strategy, however, is handing out to the general public thousands of daisies with tags attached promoting the show.

Creator and executive producer Bryan Fuller - whose credits include Heroes and Wonderfals - said he is thrilled with the marketing so far.

"Heroes got a great marketing push from NBC and that was a great experience, to have people be aware of it, Fuller said. "With Wonderfalls, friends said, 'Hey, when is the show coming on?' I said, 'It was canceled a month ago.'

We doubt anyone will have that same question for Pushing Daisies, which premieres October 3.