Pushing Daisies Receives Major Marketing Push

by at . Comments

ABC is throwing its marketing weight behind Pushing Daisies.

The push began with spots for the new dramedy running in movie theaters throughout the summer. From there came a handful of public screenings, including a well-received look at Comic-Con in San Diego.

The Pie Hole Next up? A screening at the New York Television Festival on September. 8. There have also been the more traditional on-air radio ads, TV promotions billboards nationwide. Heck, there are even glossy pop-up paper daisies waiting to spring into promotion in various magazines.

The most interesting marketing strategy, however, is handing out to the general public thousands of daisies with tags attached promoting the show.

Creator and executive producer Bryan Fuller - whose credits include Heroes and Wonderfals - said he is thrilled with the marketing so far.

"Heroes got a great marketing push from NBC and that was a great experience, to have people be aware of it, Fuller said. "With Wonderfalls, friends said, 'Hey, when is the show coming on?' I said, 'It was canceled a month ago.'

We doubt anyone will have that same question for Pushing Daisies, which premieres October 3.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

Tags:
Like Us On Facebook

Want more Pushing Daisies?

Sign up for our daily newsletter and receive the latest tv news delivered to your inbox for free!

More From TV Fanatic

Pushing-daisies-music-montage

Pushing Daisies Movie, Musical: Both Coming Soon?

Pushing Daisies may be alive and well. A movie version and a musical based on the series are being discussed.
Ned-and-his-brothers

Pushing Daisies Kickstarter Campaign: Coming Soon?

Might a Pushing Daisies movie be in the works? Bryan Fuller has teased the possibility.
Scene-from-circus-circus

Pushing Daisies Series Finale Spoilers

ABC will soon air the series finale of Pushing Daisies. Here's what you can expect to see on it.
Pushing-daisies-characters

Pushing Daisies Final Episodes: Actually Set to Air!

ABC is actually planning to air the final three episodes of Pushing Daisies. Praise the programming gods!