A New Billboard for 90210

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A new advertisement for 90210 has sprung up.

It features, from left to right, Michael Steger, Dustin Milligan, AnnaLynne McCord, Jessica Stroup, Tristan Wilds and Shenae Grimes.

“One of our primary goals in developing a campaign is to match the marketing to the personality of the individual show, so '90210’ will have its own unique look and feel, as does ‘Gossip Girl,’ and ‘Privileged’ and ‘Top Model,’ CW executive vice president of marketing Rick Haskins said in a statement.

“For the ‘90210’ campaign, we’re using a lot of vibrant colors and natural sunlight to give it a Southern California appeal to communicate a fun, inviting atmosphere that will appeal to our target audience.”

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.



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