The Mystery of Gossip Girl
The biggest mystery of the CW – other than why it's frickin' called the CW (Country and Western? Chace and Westwick?) – is why it's building much of its fall season around what so far has been one of the least-successful shows on TV.
But according to CW entertainment president Dawn Ostroff, who next season will add two new casts of rich teens - 90210 and Privileged - to the network lineup, it's not Gossip Girl that's a problem, but the Nielsens themselves.
"Gossip Girl is one of the great mysteries of the television universe," Ostroff told reporters this weekend.
"We have a show that everybody is talking about. We do research all over the country. We can't go anywhere without having women talk about Gossip Girl."
Still, when the show returned from the writers strike in the spring, it was to an audience of fewer than 2 million viewers.
Best. Show. Ever. We think so. But ratings say the opposite.
Ostroff sees a "disconnect," noting that there's an ad agency, Optimedia, that's created its own super-modern ratings system, one that counts "television, downloads, iTunes, mobile."
Buoyed by the hot Gossip Girl cast and younger viewers, the show is No. 15 on all TV on that list. Whatever that's worth.
"Every viewer must be counted, and no viewer should be left behind," she said.
Hopefully, there will be more of them come September 1. Please, tell your friends about Gossip Girl. They will like it.
Steve Marsi is the Managing Editor of TV Fanatic. Email him here.








Blair: Just because we can't be together doesn't mean I don't love you.




August 1st, 2008 1:44 PM
yeah ! i ALSO don't live in the Us here they start an episode then stop in the middle ; it fucking ghets on my nerves ! the CW does suck they should totally step there game up and make a site or something so people can watch . cause i tried to watch it on this site and it told me that only viewers from the US can watch it what kind of Bull is that ?? no wonder the show doessn't get good ratings .
XOXO i do still love GG
PS doesnt dan look like he got boobs on that picture ,whe did they put vanessa on that picture she sux and nobody likes her .. ok nobody in their right mind should like her .
Ps 2 AHHH chuck / blair loving it !!!
July 26th, 2008 1:15 PM
I don't get the CW in Canada! This is why shows like The OC has ratings of 15 million because they were aired on FOX!!! ugh fuck they better NOT cancel gossip girl
Rank: Extra
July 25th, 2008 10:31 AM
thumbs up, andreea!
July 24th, 2008 2:57 PM
Hi! I'm from outside the U.S. and I watch GG on the internet.
To resolve the "counting of viewers" issue I think it would be good to make site on which every GG fan registers for free. The detailes the fans will have to give will be confidental (like Identity card number).
This will enable viewers to make and to own JUST ONE(unique) account on the site.
I really hope GG will survive at least to the 10th season!!!
GOSSIP GIRL FOREVER!
I LOVE GOSSIP GIRL SHOW!!!
GO GOSSIP GIRL!!!
July 24th, 2008 2:44 PM
erm i take dat bak, i agree with everyone, who thinks dat cw sux, and who watch it/download it online...!!!
July 24th, 2008 2:41 PM
wow i totally agree with kellie...lol like everyone dat i know who watches gossip girl, they watch it online, or somewhere else other than on cw or wuteva..lol but i love the show!!it rox!!its the awesomest show eva!!lol
July 23rd, 2008 5:43 PM
It really isn't a mystery at all. I know exactly why they don't get as many viewers as they wish. It's because they have it on a stupid channel that hardly anyone gets. For example me. I LOVE GOSSIP GIRL. But i don't get 2 watch it on TV just for the fact that it doesnt come in my area. I LIVE IN THE USA. Apparentally tho, that doesn't matter, and I HAVE SATTELLITE. like all the channels, but no i have to suffer b/c i have to watch it on the internet. Honestly, they should've put it on a different network, same with OTH. So there's your solution.
July 23rd, 2008 11:43 AM
first of all,
GOSSIP GIRL IS THE BEST SHOW YET!
second of all,
whoever doesn't like GOSSIP GIRL SUCKS!
third of all,
the people who don't like GOSSIP GIRL, shouldn't even be on this site commenting RUDE AND OBNOXIOUS comments!
July 23rd, 2008 11:43 AM
ahh look at the picture
chuck holdin blair is over sweet =]
Rank: Extra
July 23rd, 2008 9:35 AM
I live in england and gossip girl is showed on ITV2 so it is easy 4 me to watch it. i've been hooked from the start and after One Tree Hill is the best show on TV. Who agrees? x