Can a former sex tape star serve as successful reality TV producer?
We're about to discover the answer to that question, as Kim Kardashian has signed on to produce a new series about PR gurus and friends Jonathan Cheban and Simon Huck.
The pair put out celebrity fires as public relation masters for Command Public Relations. The show will features "all the ins-and-outs or PR," Kim said last week, adding:
"It's going to be really fun. It'll show how there's lots of drama and crisis in the PR world."
Kardashian said "every week we'll have a different celebrity and a different crisis and drama," each one undoubtedly manufactured by the PR firm itself.
"The great thing about Jonathan and Simon is that they focus on corporate PR and building brands; they don't represent any individuals, so they see the bigger picture. They see how to make a celebrity into a brand. I've seen so many things go so close to going wrong, and then they fix everything," Kim said.