The Beautiful Life: Coming to YouTube!

by at . Comments

After managing a scant 1.4 million viewers for its first episode and 1.1 million for its second, The Beautiful Life was axed by The CW in early fall.

But because the series aired against Fox juggernaut Glee, and because producer Ashton Kutcher refuses to believe that so few people would care about something with which he's affiliated, the show is making a unique comback.

As announced by Kutcher himself below, the actor's Katalyst Media will post five episodes of The Beautiful Life online and keep them there for six months.

If the Webisodes receive enough hits, more of them will be produced.

[video url="http://www.tvfanatic.com/videos/the-beautiful-life-announcement/" title="The Beautiful Life Announcement"] [/video]

Said Karey Burke, head of television for Katalyst:

“We spend months if not years on a product. We put it out on the television, we let the viewers vote, we get our ratings. If it doesn’t work, we throw it away and start over with something completely different as opposed to tinkering and tweaking and changing the program. What’s exciting is to think about taking a program like this that has a very short shelf life and giving a chance for the brand to live.”

Will this experiment succeed? It's possible. Kutcher does have 4.1 million Twitter followers, after all.

Then again, the series still stars Mischa Barton.

YOU CAN WATCH THE FIRST THREE EPISODES RIGHT NOW, IN OUR SHOW VIDEO SECTION.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

Tags:
Like Us On Facebook

Want more The Beautiful Life?

Sign up for our daily newsletter and receive the latest tv news delivered to your inbox for free!

More From TV Fanatic

Beautiful-life-cast-sans-mischa

The Beautiful Life: Canceled!

The Beautiful Life will no longer air on The CW. It garnered terrible ratings.
Cole-and-sonja

The Beautiful Life Recap: "The Beautiful Aftermath"

The second episode of The Beautiful Life found Sonja trying even harder to protect her past.
Sonja-picture

The Beautiful Life Photos from "The Beautiful Aftermath"

Following the pilot episode of The Beautiful Life, what lies ahead on this CW series? Get an early preview now, thanks to these episode stills.

The Beautiful Life Cast Dishes on The Beautiful Life Characters

In these interviews, Mischa Barton and Sara Paxton dish on their The Beautiful Life characters. Watch and learn.

Avatar

BEST CHRISTMAS PRESENT EVER
thank you so much