After managing a scant 1.4 million viewers for its first episode and 1.1 million for its second, The Beautiful Life was axed by The CW in early fall.
But because the series aired against Fox juggernaut Glee, and because producer Ashton Kutcher refuses to believe that so few people would care about something with which he's affiliated, the show is making a unique comback.
As announced by Kutcher himself below, the actor's Katalyst Media will post five episodes of The Beautiful Life online and keep them there for six months.
If the Webisodes receive enough hits, more of them will be produced.
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Said Karey Burke, head of television for Katalyst:
“We spend months if not years on a product. We put it out on the television, we let the viewers vote, we get our ratings. If it doesn’t work, we throw it away and start over with something completely different as opposed to tinkering and tweaking and changing the program. What’s exciting is to think about taking a program like this that has a very short shelf life and giving a chance for the brand to live.”
Will this experiment succeed? It's possible. Kutcher does have 4.1 million Twitter followers, after all.
Then again, the series still stars Mischa Barton.
YOU CAN WATCH THE FIRST THREE EPISODES RIGHT NOW, IN OUR SHOW VIDEO SECTION.
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