Blake Lively sure looks good ... and apparently the Gossip Girl star smells good too.

The 24-year-old was just named the new face of Gucci's fragrance Gucci Première!

"I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance," the actress said in a statement Tuesday. "It is a pleasure to collaborate with [Gucci's creative director] Frida Giannini."

Giannini added: "In conceiving this fragrance I was inspired by timeless Hollywood glamour and iconic leading ladies of Hollywood's golden era. Blake's style and charisma brings that allure to life in a very contemporary way."

The scent hits stores in the U.K. in late July and will be sold worldwide in September. In addition to Gossip Girl's final season this fall, Blake can be seen this summer in the Oliver Stone film Savages.

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.