Blake Lively: New Face of Gucci Fragrance

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Blake Lively sure looks good ... and apparently the Gossip Girl star smells good too.

The 24-year-old was just named the new face of Gucci's fragrance Gucci Première!

Blake Lively at The Town Premiere

"I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance," the actress said in a statement Tuesday. "It is a pleasure to collaborate with [Gucci's creative director] Frida Giannini."

Giannini added: "In conceiving this fragrance I was inspired by timeless Hollywood glamour and iconic leading ladies of Hollywood's golden era. Blake's style and charisma brings that allure to life in a very contemporary way."

The scent hits stores in the U.K. in late July and will be sold worldwide in September. In addition to Gossip Girl's final season this fall, Blake can be seen this summer in the Oliver Stone film Savages.

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.

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Blake Lively is beautiful and very talented actress who deserves to be around major brands! Go ahead Blake, take all the best brands with the glory which you gained as Serena!

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ALL THE HIGH brand names want a piece of her. Go Blake, werq it!

Gossip Girl Quotes

And who am I? That's one secret I'll never tell ... You know you love me. XOXO, Gossip Girl

Gossip Girl

[to Jenny] That's the thing. You need to be cool to be queen. Anne Boleyn thought only with her heart and she got her head chopped off. So her daughter Elizabeth made a vow never to marry a man. She married a country. Forget boys. Keep your eye on the prize, Jenny Humphrey. You can't make people love you, but you can make them fear you. For what it's worth, you're my Queen. I choose you.

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