NBC Falls to Fifth Place for Sweeps

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Remember Revolution? The Voice? NBC actually winning November Sweeps just a few months ago?

That probably feels like decades to the network now.

Thanks to the complete bombs of Smash Season 2, Do No Harm and Deception, NBC actually finished February Sweeps in fifth place for the first time ever. Yes, FIFTH place. One spot below Univision.

NBC Peacock

Between January 31 through February 19, a key time for advertisers, NBC finished with a 1.2 rating among 18-49-years old, the business' key demographic.

Univision, meanwhile, posted a 1.5.

With no NFL football until September, and The Voice or Revolution not returning until late March, the network should continue to struggle for at least another month.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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can someone explain how do these sweeps work? what are they for?

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