Prepare yourselves, TV Fanatics, for American Horror Story: Coven.

Ryan Murphy and company closed down PaleyFest 2013 last night with the reveal of the Season 3 title, along with other scoops and tidbits related to that drama's return to FX this fall.

Look for the series - which brings back Jessica Lange in the main role and will also feature Kathy Bates as her character's arch rival - to be set and filmed in modern day New Orleans.

"The fun thing is researching what are the really haunted places in America, and we have a couple doozy locales," Murphy said, adding that Bates will portray a "bad, bad woman."

Evan Peters, Lily Rabe, Frances Conroy, Sarah Paulson and Taissa Farmiga are also confirmed for Season 3, which will focus on "a lot of things," the creator teased - but will also keep coming back to its leads:

“I wanted to see a lot of scenes of Jessica Lange and Kathy Bates going at it, so that’s what you’re going to see.”

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.