ABC has unveiled the first photo of Georgina Haig as Ice Queen Elsa on Once Upon a Time Season 4.

And it's safe to say producers made the right choice.

Released by Time Magazine, the image features Haig with the appropriate long blonde braid, donning the sparkly blue dress than this Frozen character made famous in the highest-grossing animated movie of all-time.

Pretty uncanny resemblance, isn't it?

Haig will be introduced on Once Upon a Time Season 4 Episode 1, which airs on September 28.

We'll also meet Elsa's sister, Anna (Elizabeth Lail), on that installment, while Kristoff (Scott Michael Foster) has also been cast on the ABC series and we're awaiting word on who will play Hans.

What do you think of Haig as Elsa?

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.