CBS to Promote CSI: Cyber Premiere Via "World CSI Day"
Matt Richenthal at .Patricia Arquette just won the Oscar for Best Supporting Actress.
However, in case that isn't enough of a promotion for CSI: Cyber - on which Arquette will star as the leader of a team who investigates international computer crime - CBS is hoping to break a Guinness Book of World Record on March 4.
Aiming to achieve Largest Ever TV Drama Simulcast, the network will air the CSI episode “Kitty” in more than 150 countries at 7 p.m. EST that Wednesday.
The April 2014 installment served as a backdoor pilot for CSI: Cyber.
It will also be streamed in the U.S. on CBS.com from 4 p.m. PT to midnight.
When CSI premiered, I had no idea it would become the sensational global franchise it is today,” said creator Anthony Zuiker, who will also serve as executive producer of CSI: Cyber.
"CSI has taken on Las Vegas, Miami, New York and now, with CSI: Cyber, we dive into the vast world of cyber crime, where we can instantly be connected to anyone, anywhere in the world at any time. I can’t think of a better way to kick off CSI: Cyber and celebrate 15 years of international success than with a worldwide simulcast."
The ongoing record for the largest TV drama simulcast was set by the 50th anniversary episode of “Doctor Who,” which aired in 98 countries across six continents in November 2013.
CSI: Cyber Season 1 Episode 1 will premiere on Wednesday, March 4 at 10/9c.
Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.