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"It's adding a bit of personality without being overbearing," said Alex Wilcox, co-owner of the New York bespoke shop Lord Willy's. This strategy lets groomsmen wear something they probably already have in their wardrobes, such as a navy blazer and khaki pants. The accessories make the unifying statement. Other brides also are giving their attendants the freedom of choice. Celia Stangerone of Windsor, Connecticut, asked her bridesmaids to pick tea-length vintage bridesmaid dresses.