October 13th, 2009
"No wonder NBC still has a lot of faith in the show — even if overnight ratings give the impression that Heroes is on a downward spiral when it comes to viewers, other factors are playing a big part in supporting NBC’s decision to hold fast. The latest DVR numbers, aka time-shifted ratings, have Heroes doing much better than originally thought in the highly coveted 18 to 49 demo. The NY Times has more:
The NBC drama looked as if it were about to fade into oblivion based on the same-day ratings for its first couple of episodes this fall. But when results from the playback of the show over a seven-day period on digital video recorders were released Monday, the picture for “Heroes,” as well as almost half of the shows on network television, brightened considerably.
The overall audience for “Heroes” grew by 26 percent from the numbers that were reported the day after its premiere episode was shown two weeks ago; more significant, among the viewers NBC most cares about, ages 18 to 49, “Heroes” jumped from a 2.8 rating to a 3.7, well above the average for network programs.
Don’t underestimate the importance of that last part:
“well above the average for network programs”.
This goes to show that the people who watch Heroes aren’t your usual, easily definable TV watchers, and it’s not a smart idea to use traditional means to gauge who is and isn’t watching. Add to this the show’s large (and stable) International audience, and things are starting to look up."
I don't know how trustworthy this information is, but I thought to at least share it with you guys.
Just noticed the grey backround... how smart of me hehe.
No complaining, you can just as easy follow the link in the above post and find the original article!
NOW THAT IS SOME GOOOOD NEWS!!!!!!
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