Dwight relays the story of his family's beet farm on The Office. "The Farm" is the 17th episode of the show's ninth season.
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The Office Season 9 Episode 17 Quotes

Nostalgia is truly one of the great human weaknesses...second only to the neck.

Dwight

People underestimate the power of nostalgia. If baseball can use it to get people to care about that worthless sport, then I can use it to get my siblings to care about the farm.

Dwight