Your missing the larger point. The FROZEN storyline is emphasizing, comparing & contrasting, the change in Regina & Emma's relationship with the one Elsa & Anna has. They're using it to show character growth. It isn't just shallow product placement. FROZEN was a hit for a reason - because kids like to see strong, positive relationships between siblings. Not just rivalry. Regina & Emma have moved beyond their initial rivalry over Henry & are family now. They have really changed each other in ways they aren't even aware of, and the audience can see it by the visual cues in this episode that harken back to FROZEN.
This is a *review.* It's not a point-by-point recap of every single scene & detail that occurred in the episode.
Agreed. I do like the turn this season is taking though. Instead of blaming yet another person for her unhappiness, Regina is thinking differently, going deeper, & literally trying to change her story to allow for different options. It would be great IMO if the story got meta & the audience was treated to multiple conversations between Regina & the book's writer on what is the definition of a "villain," why everything has to be black & white for children & if achieving a "happy ending" should be the goal in life, as opposed to the end of a fairy tale in a book - two very different things.
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