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To be honest, Dair are friends, out of the kindness of Dan's heart he chose to help her out to throw everyone off the scent that she seeing Louis and wants to see her happy. It's what friends do for each other, have each other's back and help them out when they need to. He sort of owes Blair one since she did defend him against Chuck in the last episode and Serena is just sore that he kissed her BFF and fallen for someone that he at one point couldn't stand. To be fair, Serena and Dan are much better off as friends and doesn't have much of a personality compared to Blair.
What if Blair chose neither? Chose to be on her own because she's sick and tired of Chuck's scheming/games, doesn't like the 'dark side' to her that Louis refers to in the promo, sticks to her guns about Chuck doesn't take him back and continues to maintain her friendship with Dan though. I must admit it was really cute, when Eric tells him 'your a*s backwards crushing on Blair Waldorf, you like her!' when he smiles, you could so tell he totally likes her but isn't in love with her, aww I love Dan!. Dan sees the good in her, brings out the best side of Blair and very rarely see Chuck bring out a different side of Blair aside from her evil/scheming side.
I like how Dan is everything Chuck couldn't be and Blair does genuinely admires Dan's qualities as a person secretly even though she denies their friendship and isn't willing to admit it. Blair sincerely deserves someone who will treat her very well, be there for her when she needs them, doesn't treat her like she is his property (a la Charles Bass), someone who will laugh, cry with her and have a smart, intellectual and mature conversations with on common shared interests. Dan will be there for her without a shadow of a doubt regardless of what decision she makes about her future and as for a Dair relationship, if they are hoping to edge towards this then I hope they do it over a more realistic length of time.
I love Dair together as friends, they are very enjoyable to watch together onscreen along with their witty banter. However, its scenes like when Blair sticks for up Dan against Chuck and when Dan sticks up for Blair when he and Chuck were in the Humphrey's loft are touching to watch and makes me think that their friendship will last the distance and grow stronger. They seem to be getting mixed signals from each other, I doubt Blair would want to ruin their blossoming friendship by jumping into a relationship with him when she needs time to get over Chuck and Dan is smart enough to acknowledge this too.
I agree OP she did look a little dejected when he told her the kiss didn't mean anything to him. Dan's a good guy who treats her well, is there for when she needs it the most whereas with Chuck she was there for him in his darkest periods but when Blair needed him he wasn't there for her, they have alot of common ground that they can relate to, he makes her laugh and is very sweet towards her. I'm sure her mother Eleanor wouldn't disapprove of him if they were to have relationship much later on down the line with Blair falling for him first.