Don: We should get married.
Midge: You think I'd make a good ex-wife?

Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

Fear stimulates my imagination.

What you call love was invented by guys like me to sell nylons.

Rachel Menken: It's hard to get caught in a lie.
Don Draper: It wasn't a lie, it was ineptitude with insufficient cover.

Roger Sterling: I bet there were people in the Bible walking around, complaining about "kids today."
Don Draper: Kids today, they have no one to look up to. Cuz they're looking up to us.

Pete Campbell: I have ideas.
Don Draper: I'm sure you do. Sterling Cooper has more failed artists and intellectuals than the Third Reich.

Betty: I liked your girl Peggy. She's fresh.
Don: As the driven snow.

(speaking to a client) Listen, I'm not here to tell you about Jesus. You already know about Jesus, either he lives in your heart or he doesn't.

I hate to break it to you, but there is no big lie, there is no system, the universe is indifferent.

Roger: What else is there?
Don: I don't know. Life being lived? I'd like to stop talking about it and get back to it

Don Draper: Let me ask you something, what do woman want?
Roger Sterling: Who cares?