Snow: Bring back the mermaid.
Regina: And what, you'll win her over with your rainbow kisses and unicorn stickers?

That feel-good nonsense Snow, might play in the Enchanted Forest but this is Neverland.

Regina

Snow: Threatening her isn't the way to motivate her.
Regina: Well I'm all out of fish food.

Your belief in love wasn't strong enough to overcome your fear of rejection.

Mulan

For starters they think that this place is just a fairy tale. Like a legend, like we're all just characters in a story.

Neal

Neverland is a place where imagination runs wild and sadly, yours doesn't.

Rumpelstiltskin

I will not be capsized by fish.

Charming

You don't believe in your parents or in magic or even yourself.

Rumplestiltskin

Oh that's a great use of our time. A wardrobe change.

Hook

Emma: How can you two be so infuriatingly optimistic?
Charming: It's who we are.

It's not quite the happy ending I was hoping for.

Hook

We don't ask questions. We just believe in our cause.

Greg

Once Upon a Time Quotes

It's time for a world up is down, where villains can have happy endings.

The Author

I've yet to see you fail and when you do succeed, well that's when the fun begins.

Hook