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Bender turns out to be an amateur photography enthusiast, ironic because his eyes are digital cameras. He uses this love to snap photos of Calculon while out and about. This winds up landing him a job as a papparazzo for a celebrity gossip magazine, taking pitcures of different robot celebrities in compromising situations – ones he usually sets up himself.
Bender then tries to snap a photo of notable actor Langdon Cobb, who's won 7 best actor awards and 2 best actress awards, without anyone ever seeing his face because of the bag on his head.
Why the bag? Because anyone who sees his face gets their -soul- life force sucked out, as he's an alien who feeds on attention. The only way to restore the stolen life forces is to kill the physical manifestation of his ego, which Bender, Leela, Zoidberg, and the Professor attempt to do by getting Calculon to win an acting contest against Langdon Cobb. The robot actor does the death scene from Romeo & Juliet, actually killing himself at the end. However, Langdon Cobb still wins, but eventually his ego is felled by seeing a perfect photo of himself taken by Bender.