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When Cochran's group is allowed to join into the Rolling Rock pitch, Tony goes out of control.
Conner gives his old partner (before Mason), a freelance job. Meanwhile, Sarah has an in for a big campaign for the group... Rolling Rock.
The Mink group is trying to win the Hydrenaline (a new energy drink) account and with the brand manager sleeping with Conner, they may have a shot. Sarah tries a dating service.
Mason needs money for a kitchen renovation, Conner needs money to pay back illegitimate reimbursements, and Sarah desperately needs a partner for her Dove shampoo campaign.
When Mason hears other groups at the agency are working for on creative for Chicago's Olympic bid, he pushes Tony to let his group try. But when Mason goes out of town with Erin, he leaves Conner in charge of the group.
When the Arc Mobile account goes into review, everything is put on hold, including the commercial Mason and Conner were about to shoot. When they chose to move ahead anyways the entire Mink Group is in danger of losing their jobs.
Mason surveys his teen daughter when he's forced to work on a clothing campaign for a teenage audience. He completely misses the mark and it's up to Conner to sav hte day.
Mason promises the CEO, Denise Raynor (Donna Murphy), that his group is pinning its award hopes on their newest writer, Sarah. However, Sarah is becoming more and more unhappy at her job...
After a client shoots down an idea, Conner comes to the rescue with a new pitch. However, when the new pitch settles in, it may just cause Mason his job. Sarah, meanwhile, is adding to Mason's stress when she complains about the partner she was assigned.
In the series premiere, Mason gets promoted while his friend Conner is left behind. Mason and Conner must redefine their friendship while continuing to be professional colleagues.