Gossip Girl Ed Westwick (Chuck Bass) just took another step in branding himself one of young Hollywood's most fashionable young fellas.

The British actor recently signed a deal to be the new face - or better yet, feet - of K-Swiss, according to E! Online. The Basshole would be proud.

At this very moment, Westwick, 21, is being shot in New York City for upcoming TV and print ads that will promote K-Swiss' iconic Classic shoe.

The ads will feature Ed Westwick holding tennis balls, rackets and guitars. For TV, he'll sing "Come Flash All You Ladies," a tune by his band, The Filthy Youth.

The campaign will launch in February. Says the source, "It's going to be very Brit cool, blending tennis and music." Other celebs who were considered for the campaign included Mark Ronson, Adam Levine of Maroon 5 and Ne-Yo.

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.