The Evolution of Serena van der Woodsen Style

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Below is a video feature with Gossip Girl costume designer Eric Daman, who discusses how he is outfitting Serena van der Woodsen (Blake Lively) this season.

In short, everything old is new again as her party girl persona shines through!

Not that Serena hasn't always worn some revealing clothes, but this season, Daman says we're really going to see her "try to get attention through her clothing."

Gulp. Check out this three-minute preview of Serena van der Woodsen fashion - with some cool clips from the upcoming Season 3 of Gossip Girl - below:

[video url="" title="Gossip Girl Style Preview"] [/video]

Steve Marsi is the Managing Editor of TV Fanatic. Follow him on Google+ or email him here.

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Gossip Girl Quotes

And who am I? That's one secret I'll never tell ... You know you love me. XOXO, Gossip Girl

Gossip Girl

[to Jenny] That's the thing. You need to be cool to be queen. Anne Boleyn thought only with her heart and she got her head chopped off. So her daughter Elizabeth made a vow never to marry a man. She married a country. Forget boys. Keep your eye on the prize, Jenny Humphrey. You can't make people love you, but you can make them fear you. For what it's worth, you're my Queen. I choose you.