Rich Sommer to Romance Ugly Betty

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Ugly Betty fans may need to observe a moment of silence in memory of Matt and Betty.

According to Entertainment Weekly, Rich Sommer has landed a potentially recurring role on the ABC series. The Mad Men star will play Jimmy, a love interest for the show’s suddenly-single main character.

A fireman, Jimmy will go on “the date from hell” with Betty, as described by a show insider. He'll debut in March.

Rich Sommer

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Ugly Betty Quotes

(to Betty) The real Matt? Or the Matt who's a human sacrifice and you're an Aztec warrior cutting out his heart?

Marc

Betty: We have models coming at 4:00
Daniel: That's nice... girl models, right?