Outlander Premiere Sets Starz Ratings Record
Matt Richenthal at .A whole lot of people traveled back in time on Starz over the weekend.
According to preliminary data, 720,000 people tuned in Saturday night for Outlander Season 1 Episode 1, with a total of 2.3 million watching across the entire weekend.
Moreover, when factoring in online viewing and On Demand, another 1.4 million people watched the drama, which is based on a series of best-selling novels.
At 3.7 million for all platforms, this marks a record high number of viewers for a Starz premiere.
As a matter of comparison: Black Sails brought in 850,000 for its initial broadcast, amassed 2.6 million over its opening weekend and totaled 3.5 million with On Demand/online plays factored in.
Did you catch the Outlander premiere? Grade it now:
Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.