Cloak and Dagger Breaks Freeform Ratings Record

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Cloak and Dagger is already a hit at Freeform. 

The latest young-skewing Marvel drama debuted Thursday, June 7, and pulled in okay ratings in live + same day metrics. 

The two-hour opener delivered 0.8 million viewers, and a 0.3 rating in the all-important adults 18-49 demographic.


These numbers are solid, but not spectacular. However, Freeform has released a statement in which it goes into detail about the delayed viewing, and the numbers jump significantly. 

In total viewers, the numbers swelled to 1.64 million viewers with live + 3 figures factored in, making the series the highest rated debut on the network in two years. 

Related: Pretty Little Liars The Perfectionists Ordered to Series!

That's also a 78 percent lift vs. the live + same day results, the highest ever lift for a Freeform series debut. 

On the digital side of things, it was Freeform's most-watched series with 716,000 watching, which is also a record. 


These numbers are spectacular when you consider the fact that Freeform is struggling in the ratings. Ever since the network changed the name from ABC Family, the ratings have been on the downside. 

The official logline for the series reads:

Marvel’s Cloak & Dagger is the story of Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph) – two teenagers from very different backgrounds, who find themselves burdened and awakened to newly acquired superpowers which are mysteriously linked to one another.


Tandy can emit light daggers and Tyrone has the ability to engulf others in darkness. They quickly learn they are better together than apart, but their feelings for each other make their already complicated world even more challenging.

Freeform had success earlier this year with Siren, a brand new mermaid drama which was also a hit with delayed viewing factored in. 

Related: Shadowhunters Canceled at Freeform!

It scored a second season renewal with an expanded order. If Cloak and Dagger continues to keep up the pace, it will likely follow suit. 

What do you think of these ratings?

Did you watch the show?

Hit the comments below. 

Remember you can watch Cloak and Dagger online right here via TV Fanatic. 

Cloak and Dagger continues Thursdays on Freeform.

Paul Dailly is the Associate Editor for TV Fanatic. Follow him on Twitter.

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Cloak and Dagger Quotes

Tandy: Are you trying to kill me?
Tyrone: No! Why would you ask that?!
Tandy: Because you have a gun in your hand.
[Awkward silence]
Tandy: Wait, you’re that kid...from the party. The graveyard. The beach. You shot at me!
Tyrone: That wasn’t meant for you.
Tandy: Then who was it meant for?!

Brigid: I’m not here to arrest your daughter, Ms. Bowen. I’m here because I think she’s a victim.
Melissa: With what?
Brigid: The best I can tell is that she’s been mixed up in an assault. I want to protect her; I can promise you that. But, in order for me to do that, I need to talk to her.
Melissa: Here’s the thing about Tandy. If there’s any heat on her, she’s probably already run away.