Apple is bringing out the big guns for its morning show drama.
Steve Carell has been added to the cast of the untitled series which also stars Reese Witherspoon and Jennifer Aniston.
This marks Carell's first regular TV gig since his turn on NBC's The Office as Michael Scott. This project will also mark Aniston's first series regular role since the conclusion of Friends.
News of the show's existence first broke in July 2017, and there was a lot of buzz surrounding the proposed series because of the two big stars attached to it.
In November it landed a 20 episode order at Apple, proving the upcoming streaming service was not opposed to parting with a lot of cash for the right talent.
First impressions are everything, and if the company wants people to pay for their content, it's going to have be premium.
It is described as "an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women (and men) who carry out this daily televised ritual."
Having these three seasoned movie and TV stars attached is a big positive. It will drum up a lot of interest as the platform gears up to launch.
Carell will take on the role of Mitch Kessler, an anchor who is at an impasse with regards to where he fits into the marker during the dawn of some big changes to the media landscape.
This series is just one of fifteen series in the works at the streaming platform.
It's still unclear when Apple plans to roll it out, but with that many series in the works, there's a chance it wants to have a healthy inventory before being rolled out to the masses.
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Paul Dailly is the Associate Editor for TV Fanatic. Follow him on Twitter.