The ratings are in, and BH90210 took a big hit in the ratings in week two.
BH90210 Season 1 Episode 2 scored 2.6 million total viewers and a 0.9 rating in the 18-49 demo.
The numbers were enough to win the slot in the demo, but it did not win the night this week.
Given that the show has proven to have heavy post-airdate viewing, it's possible that some of the losses will be salvaged when DVR and on-demand metrics are factored.
However, a 40% demo drop week-to-week in linear ratings is not good.
All eyes will be on the next four episodes to see if the show can level off or even rise slightly.
Before BH90210, Masterchef had 3 million total viewers and a 0.8 rating, up slightly from its last original.
America's Got Talent led the night with 7.7 million total viewers and a 1.1 rating in the demo, but it was down over 25% in the demo week-to-week.
Songland was stable with 3.7 million total viewers and a 0.7 rating.
The InBetween had another 0.4 rating and 2.4 million total viewers.
Big Brother was down ever so slightly to 4.3 million viewers and a 1.0 rating.
Bulletproof and Hypnotize Me on The CW both scored paltry 0.1 ratings.
Are you worried about your favorite shows meeting their marks?
Paul Dailly is the Associate Editor for TV Fanatic. Follow him on Twitter.