George Oscar "Gob" Bluth, Jr. is the eldest Bluth son. The Gob is pronounced jÅb′, BTW. Gob is a part-time magician and one of the founder members of the Magician's Alliance. Just make sure you don't call them tricks.. they're illusions!
Gob is often ignored and discredited, but was perfectly content in being put in charge of the Bluth Company while it was under investigation. You'll often see him riding away on his Segway. He's also the father of Steve Holt and previously married a trainer of seals on a series of bets.
Gob: I figured out a way to make money while I'm working.
Michael: But that is what we call working.
Birthday Party Man: I'll be honest. I'm just more comfortable with an Alliance-approved magician.
Gob: Aw. Give 'em a hell of a show, champ.
Teen Magician: (bleep) off, traitor.