Betty: Why are you getting so upset? It's just a party, Jug. Jughead: It's not just a party. It's the fact that you don't know, or even care, that this is the last thing I would want. You did this for you to prove something. Betty: To prove what? Jughead: You're a great girlfriend? I don't know. Doesn't it ever occur to you how different we are, like on a cellular DNA level? You're a straight-A student, a cheerleader. For God sakes, you're the perfect girl-next-door. Betty: I hate that word. Jughead: I'm the damaged, loner outsider from the wrong side of tracks. Betty, come on, who are we kidding?! We're on borrowed time.
Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".