Marshall and Lily have a tradition when they pick each other up at the airport, one wears a chauffeur hat and carries the sign while the other arrives with a six pack. Here's Lily with Aspen Yard's Ale.
Ted: We should buy a bar. Barney: Of course, we should buy a bar! Ted: We should totally buy a bar. Barney: We should totally buy a bar. Our bar would be awesome. And dude, dude, dude, dude... the name of our bar... Puzzles. People will be, like, "Why is it called Puzzles?". That's the puzzle
Robin: I still say this is stupid. What happened to, "As we mature, the relationship matures with us?" Marshall: That's just something Lily read in Psychology Today. Alright, she read it in Cosmo. Alright, I read it in Cosmo. Alright, it was CosmoGirl!