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I’m Embarrassed to Admit It, but I Fall Prey to Shipping Culture

One of the things I dislike most about TV fan culture is our obsession with romantic pairings.

And yet, here I am, fully admitting that I’m part of the problem.

It’s embarrassing to feel so deeply for fictional couples, to let a show dictate my emotional state based on whether two made-up characters do or do not end up together. But some shows have gotten to me — really gotten to me — and if you’re reading this, I bet you’ve been there, too.

Veronica and Logan Forever - Veronica Mars
(Michael Desmond/Hulu)

What I’ve been trying to figure out is: who’s actually to blame? Is it the show itself? The way the characters are written? The actors and their chemistry? Or is it a chaotic combination of all those things, plus some invisible force that makes us lose our collective minds over fictional relationships?

Take Veronica Mars, for example. That show got me good with Veronica and Logan. Their will-they-won’t-they dynamic drove me up a wall because they were so clearly perfect for each other.

And yet, the writers insisted on dragging things out, throwing in Piz (remember him? No? Exactly.) and making us suffer through unnecessary roadblocks.

I even donated to the Veronica Mars Kickstarter movie, hoping to see Veronica and Logan finally get their happy ending. And they did… until the Hulu revival spit in the face of the fanbase by killing Logan off in the most unnecessary, rage-inducing way possible.

I have never seen a fandom shut down so fast. That single decision effectively killed Veronica Mars, and to this day, I don’t hear people clamoring for another revival. What’s the point when Logan is dead?

Lean on Me - The Vampire Diaries Season 6 Episode 18
(Tina Rowden/The CW)

Then there’s The Vampire Diaries, a show that ensured even the most devoted fans would find their allegiances tested.

While Elena was locked into the love triangle with Damon and Stefan, both brothers had their own meaningful relationships outside of that dynamic — Stefan and Caroline had something beautiful, Damon and Katherine were electric.

Personally, I was a Damon girl, and Delena (yes, I cringed typing that word) was my endgame. But if Elena had ended up with Stefan, I wouldn’t have been angry.

Every major pairing in The Vampire Diaries had something compelling to offer, and it was hard to truly hate any of them — even if we had our favorites.

Good Shot
(Jack Rowland/The CW)

Now Arrow… Arrow is where my shipping frustration reached new heights.

I wanted Oliver Queen and Laurel Lance to get their comic-book love story. Instead, the show threw Felicity Smoak into the mix, and the fandom went to war. 

And we found out that even before we even met these characters, Oliver had already torched his relationship with Laurel by sleeping with her sister. Enter Sara Lance, and things were doomed before they even began.

Laurel was my favorite character, and the way the show treated her was atrocious. She lost her love, lost her life, and then got replaced by alternate-universe versions of herself. (More than once, if I recall correctly.)

The Arrow shipping wars were brutal. Laurel fans and Felicity fans did not mix well, and the toxicity was real.

Elizabeth and Lucas Share a Kiss - When Calls the Heart Season 10 Episode 1
(©2023 Hallmark Media/Photographer: David Dolsen)

One of the most surprising shipping battles I’ve ever witnessed came from When Calls the Heart, of all things. Who knew Hallmark fans could get so intense?

For years, we watched Elizabeth navigate a love triangle with Nathan and Lucas. I was firmly Team Lucas — probably because he was the so-called bad boy that Hope Valley didn’t immediately embrace. He was a dreamer with a good heart, and I was sold.

But just when it seemed Lucas had won Elizabeth’s heart, the new showrunner pulled the rug out from under us. Suddenly, Elizabeth declared that she only picked Lucas because he was the “safe choice.” Excuse me?

Fans lost their minds. People vowed to quit watching. (And they weren’t just bluffing — ratings dropped.) The saddest part? Lucas has barely been used since, and the magic is gone. I tapped out, and I have no regrets.

(Hallmark Media/Screenshot)

Now, my current obsession is The Way Home, which has me questioning my sanity yet again.

On paper, Kat and Elliot are the “childhood friends to lovers” dream pairing. He’s pined for her for decades, and now they’re finally getting their chance. But then Kat starts time-traveling to 1814 and meets Thomas Coyle, and suddenly there’s fire. Sparks. Chemistry.

The fandom is divided.

Facebook groups are in chaos. Kalliot fans are defending the slow-burn best-friends-to-lovers trope, while TomKat fans (including me) are screaming that the actual sparks are with Thomas.

How did I get here?

How does a fictional relationship on television inspire such intense emotions? Why am I sitting here, passionately advocating for a ship like my personal happiness depends on it?

Kat is Bereft - The Way Home Season 2 Episode 7
Kat representing the state of my personal happiness… (Hallmark Media/Screenshot)

I hate it. And yet, I love it.

Because no matter how frustrating shipping culture can be, it’s also proof that TV still has the power to make us feel something. And for all the times I’ve sworn I wouldn’t get emotionally invested in another fictional couple, I know I absolutely will.

And when it inevitably happens, I’ll be right back here, screaming into the void.

Are you embarrassed to be a part of the shipping culture? What ‘ships have made waves in your world? Share your thoughts with me in a comment below!

TWHfangirl

Monday 17th of February 2025

Clarissa, thanks for teaching me a new term. I didn't know about the term shipping culture. I have only been invested in two shows really, TWH and WCTH. The love triangle with Eliz, Nathan and Lucas kept me tuned in each week. I was sooo bummed when she broke up with Lucas! Now if i miss an episode I don't care. But I am obsessed with TWH! I can't wait until Friday and wanted Elliot and Kat to work it out (until Thomas came along). the shipping culture makes us all excited about a TV show. I love that we have a forum to share our excitement.

TWHfangirl

Tuesday 25th of February 2025

@Carissa Pavlica, i only caught the last season of Chesap Shores. I loved that millionaire guy that was wooing Megan Ory i think her name is. So yes i saw the finalle. It was great. After the show ended Treat Williams died in a crash. What a shock. Can't imagine how the cast feels.

Carissa Pavlica

Tuesday 18th of February 2025

Yes! I stopped watching after Lucas and Elizabeth broke up, but now that I've seen Lucas is no longer slicking his hair back, I may have to return. 😂 That man is very easy on the eyes! Did you watch Chesapeake Shores, by any chance? While there weren't any real triangles, it was another Hallmark show that had its share of romances. My favorite came near the end of the series. I don't want to give it away if you haven't seen it yet!

Col

Wednesday 5th of February 2025

When I think of shipping I think of the fan battle between Lucas and Peyton (Leyton) and Brooke and Lucas (Brucas) (One Tree Hill) and the original random of mine Roswell Michael and Maria, Max and Liz. For me shipping of the characters is what keeps me coming back for more time and time again, another classic would be Rory and Logan Vs Rory and Jess (Gilmore Girls

Carissa Pavlica

Thursday 6th of February 2025

Oh!! The OG Michael and Maria for sure. Very great couple. I liked Max and Liz, too, but Michael and Maria was the real draw for me. I never watched OTH. And while I watched Gilmore Girls, Rory's love life didn't mean much to me at the time, but I know people would fight to the death for some of her 'ships!

Azarkhan

Wednesday 5th of February 2025

For me it was Angel and Buffy. It was like once you got into Buffy she got into you and every time she hurt you hurt. I’d never had a tv show affect me like that. With other shows it was Cami and Klaus in The Originals and Clarke and Lexa on The 100. Arrow and Felicity were good because she had a great personality although I was kinda lukewarm, preferring Arrow and the Huntress.

Alison Krauss - It Doesn’t Matter https://www.youtube.com/watch?v=DkQDolWPTzM

Carissa Pavlica

Thursday 6th of February 2025

I was a Buffy and Spike girl. None of her other romances after Angel really got a war going, but I was Buffy and Spike until the bitter end of Angel, when he went out in a blaze of glory with the team. I totally forgot about The Huntress on Arrow. I think I'm going to put Arrow on my rewatch list. Writing about it reminded me of how fun it was. Not enough fun stuff on TV these days.

Lisa

Wednesday 5th of February 2025

If I am correct, fans of arrow basically wanted to kill you for not agreeing with the shipping that they wanted. People are very passionate about their TV loves!

Carissa Pavlica

Thursday 6th of February 2025

Yes indeed! I can't believe you remember that. Good times, right there. Good times!

The Ultimate Fangirl

Wednesday 5th of February 2025

Yeah, shipping culture bugs me too because of all the drama it causes in every fandom I see on social media, and I too am guilty with a few shows I watch of getting involved emotionally.

Of the shows listed here, WCTH was the most cruel. I never really 'hated' Nathan, but his fans are just way too annoying! If anything, the love triangle choice, plus the constant goading by the showrunner online was the worst choice the show could've made after Jack left, because it very effectively divided everyone and caused all this bitterness. And then to turn right around and flip the love triangle answer on itself in such a cruel fashion, well. Just too much for people like me to look past and keep watching. (plus, the whole town now just feels so phony with all it's 'kindness towards others' with how they are treating Lucas.)

Personally, I never could really see Veronica and Logan as a couple, so what happened in the end didn't really bug me. It was still a good show.

Only other shipping drama I've been involved in is with NCIS and it's multiple ships.

The Ultimate Fangirl

Wednesday 5th of February 2025

@Carissa Pavlica, No, I quit WCTH after Season 10.

Carissa Pavlica

Wednesday 5th of February 2025

Are you still watching WCTH? I just can't. It feels like too much fluff right now. And like you said, with how they treated Lucas, it just no longer rings true to me.

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