Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

Don Draper

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Don Draper
Mad Men Season 1 Episode 1: "Smoke Gets in Your Eyes"
Mad Men
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Mad Men Season 1 Episode 1 Quotes

Don: We should get married.
Midge: You think I'd make a good ex-wife?

Of course I love you. I'm giving up my life to be with you.