Garcia: So, as you can see from your board there, this kill list is weirdly similar to high school. Group one is like the popular kids: prom court, football team, Dean's list. The "Heathers," if you will.
Agent Hotchner: So Randy Slade's social circle.
JJ: What about number two?
Garcia: That would be the kids from the other side of the tracks, one hundred-eighty degree difference. Kids this close to getting kicked out: loners, burn outs, mental cases. Chelsea Grant was on this list.

Criminal Minds Season 7 Episode 4: "Painless"
Criminal Minds
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Criminal Minds Season 7 Episode 4 Quotes

Dr. Reid: Wait, were you one of the mean girls?
JJ: No!
Reid: Valedictorian, soccer scholarship, corn-fed but still a size zero. I think that you might've been a mean girl.
JJ: I was actually one of the nice girls, even to guys like you.
Reid: Guys like me? I'll have you know that my social standing started improving once I started winning at basketball.
JJ: OK, you played basketball?
Reid: I didn't say I played basketball, I coached basketball. I broke down the opposing team's shooting strategy.
JJ: Is that why Morgan kicked you out of the pool last week?
Reid: Yeah it took him three rounds 'til he realized I was hustling him.

Agent Morgan: Feels like the Un-Sub wants to attack the man who kept the school together after the bombing. It's a pretty symbolic target.
Agent Hotchner: And this week is the tenth anniversary of the massacre.
Garcia: And today is the first day of a four day event commemorating the bombing at the school.
Agent Prentiss: Except commemorating it isn't enough for this Un-Sub.
Hotchner: No, he wants to relive it.