Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".

Jughead

What is a "Chock'lit Shoppe" and why does it sell burgers?!

Veronica

Kevin: Oh my God!
Betty: What?
Kevin: Game changer - Archie got hot! He's got abs now. Six more reasons for you to take that ginger bull by the horns tonight.

Veronica: I'm filled with dread.
Archie: Why's that?
Veronica: Are you familiar with the works of Truman Capote? I'm "Breakfast at Tiffany's" but this place is strictly "In Cold Blood."

Kevin: Is it true what they say about your dad?
Veronica: That he's the devil incarnate? I stand by my father. Does everyone here know?
[Awkward silence]
Veronica: Wonderful! Ten minutes in and I'm already the "Blue Jasmine" of Riverdale High.

Kevin: Is cheerleading still a thing?
Cheryl: Is being the gay best friend still a thing?!

Betty: I'm not gonna ask what you did with Veronica at Cheryl's. I'm asking you now, right now, if you love me, Archie, or even like me?
Archie: Of course I love you, Betty. But I can't give you the answer you want.
Betty: Why?
Archie: You are so perfect. I've never been good enough for you. I'll never be good enough for you.

Riverdale Season 1 Episode 1 Quotes

What is a "Chock'lit Shoppe" and why does it sell burgers?!

Veronica

Our story is about a town; a small town and the people who live in the town. From a distance, it presents itself like so many other small towns all over the world...safe, decent, innocent. Get closer though and you start seeing the shadows underneath. The name of our town is "Riverdale".

Jughead