Few new shows are receiving as much publicity as ABC's FlashForward.

But while producer David Goyer is clearly happy about this fact, he's not as pleased with the way his show has been classified; specifically, Goyer told E! News that it's not really a science fiction-based series.

"It's been interesting to see this show classified as a sci-fi show, and we keep saying, 'Is it? Really?' At one point I read someone's blog who said, 'Well, obviously aliens are the ones that caused the flash forward.' And I said, 'Really?' It's not necessarily even a sci-fi show."

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.