Younger viewers have The Hills.
Older viewers have The Real Housewives of about 27 cities.
Miami Social hopes to draw those 30-somethings in between.
Longtime reality television fans may be familiar with both Katrina Campins and Hardy Hill, as she finished sixth on the first season of The Apprentice in 2004 while he finished fourth on Big Brother's second season in 2001.
They will be among those featured on Miami Social, which will follow the lives of seven "hot, young professionals" in Miami, beginning July 14.
"I don't see any other show out there that has people in there 30's that are successful and that are in a city like Miami," Campins said. "I think this will fill the void for those people looking for another guilty pleasure."
"It shows our friendships and us helping each other get through things. It shows a multitude of dynamics with regards to our interrelations and how we handle each other, issues and success. We work hard and we play harder."
"We're not necessarily much different from anybody else. But we have a very, very beautiful backdrop and we just try very hard to be very successful."
For his part, Hardy Hill described Miami as "the American Riviera," as a "culturally diverse melting pot ... It's just got so many unique characteristics. It really is a different type of energy down here."