On The Face Season 2 Episode 4, the contestants were reminded that modeling is about far more than just having makeup put on and then smiling or smoldering for the camera.

Each model learned about being a brand ambassador and the responsibility that comes along with having a company attach its product to you.

It's something each of the mentors know very well.

The women also acted in commercial shoots, which resulted in a stressful time for some an dan enjoyable time for others.

Watch The Face online to see how it all went down:

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.