From the flashing fashion pictures to the dormant button for a section that's still a work in progress, restlessstyle.com looks precisely like the site for an up-and-coming publication.
Of course, the website, which launched last week, is an extension of the a new fashion and lifestyle magazine on The Young and the Restless, Restless Style.
On the series, Phyllis, Nicholas, Jack and Sharon Abbott run the site; in real-life, it's another example of how daytime dramas are trying to hold onto viewers, while also hoping to attract in new ones.
''It was just a way to expand the fiction into reality,'' executive producer Josh Griffith told Entertainment Weekly. ''I think that wherever we can go to reach the largest number of people and get them excited about coming back to our show, you gotta do it.
There are so many options out there, so many places that people could go to find their entertainment. I think it's important to branch out and reach new viewers using the most cutting-edge technology.''