Days of Our Lives Attracts Youngsters

Well, relative youngsters.

Steve Sternberg, the executive vice president for audience analysis at Magna, has found that the viewers for NBC, ABC and CBS during the daytime have all grown progressively older over the past five seasons.

On NBC, the average age went to 49 from 43; on ABC, to 53 from 49; on CBS, to 59 from 56.

Overall, Days of Our Lives attracts the youngest average audience (49)while the CBS game show The Price is Right has the oldest average audience (64).