Fringe

This is very cool.

While a new Fringe episode won't air until November 5, the show premieres a new promo spot tonight... featuring Nine Inch Nails singer Trent Reznor!

As first reported by Entertainment Weekly, the drama approached Reznor and asked him about using the song "Zero-Sum" in a commercial for the series. He did them one better:

Reznor recites lines of dialogue by William Bell during the ad, a favor he did for free.

“We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,’” said producer Jeff Pinkner. “How often do you get the chance to work with somebody like that?”

Not often. Follow this article's jump for an early look at the promo.