Just how big of a hit is The Voice? NBC's answer to American Idol will air in arguably the most coveted time slot on television in 2011: following that network's coverage of Super Bowl XLVI.
“There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure,” Bob Greenblatt, Chairman, NBC Entertainment. “The attention grabbing blind audition phase of The Voice has mass appeal and will fittingly team up with the biggest sporting event of the year.”
The Voice averages 12 million viewers per week and is the season's top new show among 18-49-year olds. It named its final 16 contestants last night.