NBC Wins November Sweeps, Network President Astonished by Results

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NBC Entertainment chairman Bob Greenblatt is as shocked as anyone.

With November Sweeps pretty much over, his network came out on top this month in the key 18-49-year demographic, it was determined yesterday, showing a stunning 17 percent improvement from a year ago.

"The fact we jumped from fourth to first, and haven’t been in this position in nine years, is really astonishing to all of us,” Greenblatt said on a conference call with reporters Tuesday. “It feels great … there’s a kind of intangible excitement in the building. I think it’s infectious for our producers, our clients, our advertisers.”

CBS, however, earned the most total viewers overall; while Greenblatt acknowledged that NBC will take a hit when The Voice, Sunday Night Football and Revolution all take a break over the winter.

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This is how the November Sweeps period stacked network-by-network:

NBC: 2.8; Up 17%
CBS: 2.4; Down 14%
ABC: 2.2; Down 12%
Fox: 2.3; Down 26%

NBC: 7.917 million; Up 15%
CBS: 10.281 million; Down 10%
ABC: 7.927 million; Down 15%
Fox: 6.522 million; Down 25%

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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Congrats to Greenblatt and NBC. But I don't quite know how they pulled this off nor do I think, with its programming slate, it will continue. That being said, I adore Grimm and hope it continues on NBC.


@Guest Nice. NBC - Revolution will get renewed, but it shouldn't. Chicago Fire is the only SHOW for me on this network. Congrats to Greenblatt and NBC.


@Jarrod Mitchell
I think Heroes is the wrong comparison, when you look as this impressing comparison between FlashForward and Revolution. It's crazy. Revolution
NBC │montags 22:00
17.09.2012: 1x01 - 11,65 Mio. - 18-49: 4.1/11
24.09.2012: 1x02 - _9,21 Mio. - 18-49: 3.4/_9
01.10.2012: 1x03 - _8,32 Mio. - 18-49: 3.2/_8
08.10.2012: 1x04 - _8,01 Mio. - 18-49: 3.0/_8
15.10.2012: 1x05 - _8,61 Mio. - 18-49: 3.3/_9
29.10.2012: 1x06 - _7,90 Mio. - 18-49: 3.0/_7
05.11.2012: 1x07 - _7,34 Mio. - 18-49: 2.8/_7
12.11.2012: 1x08 - _7,10 Mio. - 18-49: 2.6/_7 Flashforward
101: 12,47---4,0/12
102: 10,73---3,7/11
103: 09,00—3,0/9
104: 09,07---3,1/9
105: 09,87---3,1/9
106: 08,92---2,7/7
107: 08,57---2,6/7
108: 08,28---2,6/7


It won't last for Revolution. It's destined to end up like Heroes: great one minute, down the next, slightly getting back to where it was and then before you know it's falling again. Even if it does get back it's audience once it returns in March, it won't last beyond a 2nd or 3rd season.