NBC Entertainment chairman Bob Greenblatt is as shocked as anyone.
With November Sweeps pretty much over, his network came out on top this month in the key 18-49-year demographic, it was determined yesterday, showing a stunning 17 percent improvement from a year ago.
"The fact we jumped from fourth to first, and haven’t been in this position in nine years, is really astonishing to all of us,” Greenblatt said on a conference call with reporters Tuesday. “It feels great … there’s a kind of intangible excitement in the building. I think it’s infectious for our producers, our clients, our advertisers.”
CBS, however, earned the most total viewers overall; while Greenblatt acknowledged that NBC will take a hit when The Voice, Sunday Night Football and Revolution all take a break over the winter.
This is how the November Sweeps period stacked network-by-network:
NBC: 2.8; Up 17%
CBS: 2.4; Down 14%
ABC: 2.2; Down 12%
Fox: 2.3; Down 26%
NBC: 7.917 million; Up 15%
CBS: 10.281 million; Down 10%
ABC: 7.927 million; Down 15%
Fox: 6.522 million; Down 25%