They came for the historic matchup, they stayed for... the commercials, we guess.
Despite Super Bowl XLVIII being essentially over at halftime, Fox Sports has released ratings for the big game and deemed it the most-watched broadcast in TV history.
The contest averaged 111.5 million viewers. This eclipses the mark set two years ago by a couple hundred thousand households.
Viewership peaked late in the first half and during the Bruno Mars-Red Hot Chili Peppers halftime show, which Fox says drew drew 115.3 million viewers, surpassing the 114 million who tuned in for Madonna's performance in 2012.
The performance was rather awesome, as were a few of the ads.
Relive your favorites now: