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Once Upon a Time Season 4 Promo: Frozen Over

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Winter is about to come early to Storybrooke.

ABC has released the first promo for Once Upon a Time Season 4 - and while it doesn't give us an actual look at Georgina Haig as Queen Elsa, it does give us an idea of the effect she'll have on the town.

The very cold, very chilling effect, that is.

The humorous teaser depicts various Storybrooke residents reacting to Elsa's presence, with Regina and Emma giving us the funniest exchange and Hook seeing his hook freeze over.

Pretty cool stuff... pun intended! Check it out here:

You can always watch Once Upon a Time online if you need to catch up prior to the September 28 premiere and you can check out season opener pics now:

Frozen Sisters - Once Upon a Time Season 4 Episode 1
It's Anna! It's Elsa! It's another photo from Once Upon a Time Season 4.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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They're really milking this Frozen thing for all its worth.