Cybil Richards is a formidable businesswoman and the chairwoman of the United Broadcasting Association (UBA) board on the AppleTV+ series The Morning Show.

Cybil Richards is played by actress Holland Taylor.

Cybil Richards Quotes

Cybil: So, what did Alex want?
Cory: Too much, as usual.

Cory: Well, I will be fully embracing UBA’s new era of radical transparency — everything that ever was and will be — out in the open. I think it’s gonna be fun. Privacy, come on. That’s so 20th Century.
Cybil: You just don’t ever stop spitting, do you? You are CEO because you staged a coup. That’s not leadership; that’s opportunism. You walk through these halls with this unswerving belief that you and you alone can fix it. I’ve seen quite a few men come to this company with that same God complex. Eventually, you all fail.

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The Morning Show Quotes

Alex: OK, well, here’s what I want. Double my development slate, profit participation, and a seat on the board.
Cory: Alllexxxx.
Alex: You now that it’s time. I have earned this, Cory. Come on.
Cory: Yeah, what you are asking is, uh, unprecedented.
Alex: I am unprecedented.

Paul: What, what is this Alex Levy magic? Can you explain this to me?
Cory: She’s a survivor. That’s it. That’s what people want to see right now. I mean, she got the broken marriage, she got the predation of the creepy co-anchor, and then she suffers through a biblical plague on live TV to become the one human that people can actually relate to in this shit show of a so-called democracy. I did not discover Alex, but I did bring her back from the dead. So, to your question, Alex Levy is Lazarus, and that makes me Jesus, except I’m in more houses seven days a week.
Paul: Well, I hate to break it to ya, Jesus, but here’s your problem. You’re over-leveraged—no more loaves and fishes for you. You need a miracle, and buddy, I’m it.