In the past, Wade never opened to anyone about his feelings about Zoe. He did not talked to Lavon about her. Lavon just understood how he felt through his actions, setting traps for him to reveal his true feelings like not changing the fuse box. He also did not open to George, his talk about Tanzy made George realize how he was feeling and led him to give advice to Wade. Despite his social persona, Wade is a true intravert, besides it is not easy for him to come out and talk about his feelings after keeping them under wraps for years. I had forgotten this note card incident with Judson. Her stupid book makes more sense now.
@Liz Bar girl George was dating broke up with him after she realized he was imposing his will on it during mayoral elections. George has assumed that she would be voting for Lavon when he persuaded her to vote. She was offended by his behaviour and made it quite clear that she is no longer in him. George is a better fit for Tanzy instead of Presley (bar girl), Lemon and most definitely Zoe.
@shivmay27 On the contrary, Wade has always been very mature wherever it mattered, he has been there for his father, not leaving Bluebell to take care of him. Wade has always been there to help her when she needed sometimes without taking credit (Gumbo), he has stayed away from her when she did not make up her mind, he has stick to the rules Zoe made up in the relation (even when Zoe did not); he tried to tell her about her feelings openly and directly and was interrupted,whereas Zoe just said she felt connected, she always wanted him to confess his feelings towards her whereas she always said the relation would not go anywhere, they were so different, she did not like him etc. You would not expect Wade to come out and say his feelings when she becomes obsessed with George and so eager to underline their differences. Despite insisting on a "sex only" relation, she wanted commitment (exclusivity) and for romance. If someone needs to mature in the relation, it is definitely Zoe and not Wade.
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