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IMO Gossip Girl does steamy better than TVD does when they do it. TVD is going to run into problem of relying on the triangle, and need to build supporting characters up more to keep those fans who aren't team triangle. GG imo does better advertising (most of TVD ads are quite cheesy and their posters for season 2 is not great). There are words and catchphrases that Gossip Girl fan uses that TVD does not have. However shirtless guys makes TVD all the better in that category (Paul's abs are major). TVD has a problems with plotholes though. And there is nothing truly epic on TVD yet while GG had epicness in its first season.
Despite what I just said both are in different categories so it not really fair to compare I like some things on the show (TVD = Shirtless guys and GG = witty dialog).
better photo if the other don't work.
too big post but here they are.