What should fans expect on season three of Mad Men?

"I think what happens... is change. That's not just talking about the characters and the story and the arcs of all these people, it's about the culture as well," star Jon Hamm said at an AMC press event this week. "We are moving forward in time - it doesn't take place in a vacuum. The country was very much changing, and people were changing along with it."

Will Don Draper actually be loyal to wife Betty this fall?

"Well, people change and people stay the same. So I think I'll leave it with that," Hamm said.

Guess we'll need to tune in for the premiere on August 16.

For now, enjoy the following Mad Men promotional photos. Click on each to enlarge:

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.