Don't let the name fool you.

So states many of the ABC promos for Happy Town, the upcoming new drama that premieres on the network in a few weeks.

Set in the fictional small town of Haplin, Minnesota, the series focuses on a community that may put on a jolly face... but is still haunted by a number of unsolved kidnappings.

When Happy Town debuts, a new, dark crime brings back memories of the elusive "Magic Man," who citizens believe is responsible for the aforementioned abductions. Has he returned to claim another victim?

Among other actors, the show stars such familiar names/faces as Sam Neil, Steve Weber and Lauren German. Check out an extended promo for it and let us know: Will you tune in for Happy Town's premiere on April 28 at 10 p.m.?

[video url="http://www.tvfanatic.com/videos/happy-town-promo/" title="Happy Town Promo"] [/video]

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.