Game of Thrones Season 3 Promo: If We Lose...

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HBO sure knows how to whet our appetites for Game of Thrones Season 3.

A few days after unveiling the first poster in anticipation of new episodes - and reminding us they premiere on March 31 - the network ran the first ad for Season 3 last night.

It doesn't reveal any upcoming footage, but it does tease us with the following quote: The great war is between death and war, ice and fire. If we lose, the night will never end.

Sounds like something Melisandre might say, no? Watch now and take your best guess as to the meaning of these words and the identity of the woman behind them:

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.

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Game of Thrones Quotes

Tyrion: Let me give you some advice bastard. Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you.
Jon: What the hell do you know about being a bastard?
Tyrion: All dwarfs are bastards in their father's eyes.

I will hurt you for this. A day will come when you think you are safe and happy, and your joy will turn to ashes in your mouth. And you will know the debt is paid.

Tyrion Lannister