Top Chef 3 Goes Bilingual
Matt Richenthal
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Earlier this week, Bravo announced its first-ever venture into the Hispanic market with a multi-faceted promotional partnership with sister network Telemundo and Bravo's hit culinary series Top Chef 3 Miami.
The promotional elements will include creative in-show integrations for both Top Chef 3 Miami and Telemundo's popular morning show Cada Dia; a webisode cooking series hosted by Top Chef season two contestant Carlos Fernandez, produced in English and Spanish for www.BravoTV.com and Yahoo!Telemundo (www.YahooTelemundo.com) websites; and weekly blogs featuring Fernandez's take on the series.
The announcement was made today by Jason Klarman, Executive Vice President, Marketing and Digital, Bravo, together with Don Browne, President, Telemundo.
"Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience," said Klarman.
"This alliance represents the perfect marriage between Bravo's quality product and bilingual viewership and Telemundo's bilingual talent," added Browne. "This partnership will strengthen Bravo's presence among U.S. Hispanics and will increase Telemundo's audience and awareness in the general market."
Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.
