Earlier this week, Bravo announced its first-ever venture into the Hispanic market with a multi-faceted promotional partnership with sister network Telemundo and Bravo's hit culinary series Top Chef 3 Miami.
The announcement was made today by Jason Klarman, Executive Vice President, Marketing and Digital, Bravo, together with Don Browne, President, Telemundo.
"Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience," said Klarman.
"This alliance represents the perfect marriage between Bravo's quality product and bilingual viewership and Telemundo's bilingual talent," added Browne. "This partnership will strengthen Bravo's presence among U.S. Hispanics and will increase Telemundo's audience and awareness in the general market."